The Advantages of SMS Marketing

The Advantages of SMS Marketing

If you are considering SMS marketing, this article is what you are looking for. Today we’ll cover the most significant benefits of using SMS for your business.

Every day we receive from 5 to 50 ads. It sounds pretty unbelievable, but often we do not even pay attention to the amount of ads we receive as well as to their content.

How come that SMS messages attract our attention? Today we’ll figure it out.

It’s a well-known fact that SMS is so much more than just a fast way to reach your customers. It’s a sophisticated communication channel rooted in trust, reciprocity, and results.

Here are a few reasons why your organization could benefit from the wide range of advantages Nectar SMS has to offer.

1.    High Open Rates

Emails or SMS? Seems to be an eternal struggle, doesn’t it? But observing and comparing the latest results, SMS continually tops email when it comes to open rates - SMS open rates are as high as 98%.

The majority of people use cellphones at least 2 hours a day. Once the new SMS message appears on the screen, a user needs less than one second to open it and check its content. And we do not even talk about the long SMS threads where we communicate with friends or family – these messages may turn into a long conversation with dozens texts, lasting several days.

Meantime, sometimes we get distracted by advertisements – like it or not, we’ll probably open it and read.

2.    Popular Across Generations

18-24 y.o. Americans send and receive about 128 text messages per day – it proves that texting is popular among youth.

But SMS are not only popular among younger generations. Nowadays more and more people prefer to send the text instead of calling or emailing: 50+ demographic have also appreciated the benefits of SMS communication.

3.    Cost-Effective

Text messages cost only a few cents to send, and plans can be scaled up or down at any time to fit a customer’s needs.

We at Nectar SMS will be glad to provide you with the most suitable rates to make your experience of using our software as pleasant as possible.  

If your send mass SMS campaigns, the discount we offer will attract you. You could reach thousands of clients within one campaign quickly, efficiently and profitable - and your business will prosper.

4. Easy to Evaluate Results

Text marketing makes it easy to see the fruits of your labor. We at Nectar SMS provide clients with analytics and reports showing you click-through rates so that you could watch your campaign play out in real-time as well as the delivery status of every SMS.

Thanks to features like URL shortener, it’s also easy to place a right link in your text so you can be sure your messages aren't marked as spam by the recipient’s provider and you’ll reach out to all the customers from your contact list.

5. Include not only Text, but Photos

One SMS = 160 characters? What a old-fashioned myth! With the modern text marketing, your messages are not limited to just 160 characters of pure text.

Thanks to our MMS functionality, you can include photos and documents to your messages. You can even type up to 1,600 characters of text – no limitations for your business and creativity at Nectar SMS.

If any of these sounds appealing to you, you can experience all these advantages for free, for 14-days. Start your trial and see for yourself what all the excitement is about!